Definition of franchising

What is a franchise system ?

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Introduction to the franchising
bible

Beware of the "true-false" expert
Another warning, be careful also with the budget.

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The opportunity of franchising ?

Financial Strategy
Marketing Strategy

   

How to create a franchise ?

Opening 1-2, or even 3 pilot stores
Olivier Gast defines the following
stages of the creation of a franchise

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Becoming a franchisor

Becoming Franchisor is to become leader
in its market in 7 years
"ENTHUSIASM" (motto engraved on Henry Ford’s chimney)

   

Other forms of organized
independent businesses

Choosing the best distribution channel
The trademark licence
The concession
The cooperative
The commission affiliation
Independent organised business
Partnerships
Other distribution contracts
Financial franchising or Management Mandate
Industrial Franchising

   

Animation of a franchise network

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Advice in the
recruitment of franchisees

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The 3/2 Rule

   

Pilot Store

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Strategic Marketing

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State of the local market

   

Knowledge of Success

Know-how related to the concept
The 5 professions of the franchisor

   

Introduction to the financial
framework

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Franchise Business plan

Business Development Plan on the franchisor’s side

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Franchise audit

   

Control of financial levers

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Entrance fees, royalties, margins

Entrance fees
The royalty fees or royalties
Participation to advertising costs
Logistic margins or margins on products

   

Mergers - Acquisitions

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Private equity - definition

   

Distribution Law

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Franchising Law

   

Litigation and legal proceedings

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The franchise agreement

   

Transfer of business

   

Introduction to the Master
Franchise

Definition of the master franchise
The franchisor, the master franchisee and
local franchisees
Focus on a book: "The master franchise"

   

Master franchise agreement

The advantages and disadvantages

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Master Franchise Business plan

   

Joint venture

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Search for master franchisees